Retailers – Make A Knockout Flash Presentation For Another Christmas Boom

At the end of every year, most retailers would like to bet their sales fortune on Christmas shopping season. Everyone knows that it always will be Christmas boom for online or offline retailing. Yet there’re a lot of great opportunities to make an effective promotion when holiday season comes. In order to attract prospective customers at the critical first impression, appealing presentations is important to presenting your products in the best light possible.

For both online or offline usages, Flash presentation could be an appropriate form. It can be embedded in Web pages, played on Digital Signage and sent as Christmas brochure within business e-mail. As Flash is the ultimate output, we should set up more engaging content to outstand the products.

General Points on Starting a Great Presentation

The objective of product presentation is different depending upon the target audience and the presentation should be adjusted accordingly. It is important to know your audience and why they are interested enough to view your presentation.

Therefore a proper preparation is vital definitely. Before you even start building your presentation, be sure you know the following information:

1. Objective action – At the end of your product presentation you want something to happen;

2. Target audience – Who are you giving the presentation to?

3. Orientation – How much does your audience know of your product and other similar products?

4. Target presenter – What will be the way giving the presentation?

It is helpful to write the above information down before building the product presentation so that you can review it if you get stuck on any given point. You will want to refer to it later to make sure the presentation meets the objective and you will also need it for doing practice runs.

It is important to have a target audience and a target objective when building the initial presentation. Failure to do so can result in a presentation that doesn’t speak to the audience and one that is not focused on their needs.

Outline of Making Proper Product Presentation

The following is a basic outline for a product presentation. Since product presentation is not like other presentations, you will note that it should be simple with emphatic product each slide. It is important to keep your presentation focused on products otherwise your point will be drowned out in too many details.

There’re some general outlines of product presentation:

1. Introduction – This is normally just a title slide where the author introduces its brand with logo or something to impress your image;

2. Agenda – An agenda is optional, but provides you with an opportunity to tell your audience what you are going to cover in your show;

3. Retailer Information – This is a way to establish credibility and to make the audience feel comfortable with your company;

4. Product description – Clearly describe your product in terms that your audience will understand. Actual object images may be used in presentation;

5. Clearly articulated benefits as they relate to your target audience, and the words must be simple;

6. Examples/successes – At this point in the presentation your audience will be glad to see some testimonials and recommendations by others;

7. Closing argument – This is your opportunity for a “call to action”. Ask your audience to move up.

Your Approach to Key Improvements

You can think of adding some additions to enhance your presentation, but there’re still some elements which could be improved. Using more examples, simplify your words, applying easy-to-read fonts and choosing suitable theme styles.

As we use PowerPoint as general presentation tool certainly, generating Flash output could be the last stop to complete your masterpiece. And it also improves your presentation more friendly, because of the popularity and compatibility of Flash Player. Choose an awesome presentation tool to help your business, such as Wondershare PPT2Flash Professional at http://www.sameshow.com/powerpoint-to-flash-pro.html. It’s really worthy to evaluate and it will work as the best partner for any business presentations. The PowerPoint to Flash is the most important part besides appealing content, you must make a good choice.

A great product presentation could be the power for your Christmas boom. Use all effective tools and resources as you can to drive up your Christmas business.

How to Present Successfully – 2nd Part

In my previous article about presenting, I was talking about how we can’t all be at our best every day or every hour.

But if you get your best possible presentation down on paper and then firmly entrench it in the back of your head, you’ll be certain to make a better average presentation than you ever have before. It will also give you confidence during off days.

Now, knowing what you do about your own proposition, if you were in your prospect’s shoes you’d want it, wouldn’t you? Well then your task is simple; you have only to make your prospect feel the same way about it that you do yourself and the order is yours.

And how are you going to do this?

By conveying to your prospect the very things that have made you feel the way you do. You can hardly expect the prospect to view matters the way you do in the first place. If they did, their orders would be coming in through the Internet or the mail.
That’s what you are there for – to make them feel the way you do and arouse their desire.

Fear – Haste – Uncertainty

* Fear is a dangerous four-letter word – an emotional response to impending or imagined danger that is tied to anxiety. They’re all enemies of the successful presentation. Why should you fear? The worst that can happen to you is not to get the order. And you can’t lose anything that you haven’t got.

* Haste, why should you hurry?
You must make your listener understand in order to get the order. You certainly can’t make them understand by rattling off your presentation as if you were paid by the number of words you got out per minute. Listen and record yourself sometime. Are you interesting to listen to? Are you clear and with a voice of different tones?

* Uncertainty?
You can’t be uncertain. You know too much of the merit of what you’re selling to waver one second from the absolute knowledge that you are there to benefit the person you’re talking to.

You’re too strong to let fear, haste, or uncertainty wrecks your plans. Leave them to the weaker ones.

I’ve seen lots of salespeople who the minute they encounter opposition put themselves on the defensive, and take the attitude of trying to prove that they are not liars. They’re predestined to failure. You are the captain of your presentation.

You know what you are going to say. You know how you are going to say it. You know that what you are going to say and the way you say it are going to direct your prospect’s mind to the final point of desire for what you sell.

So let your facts come as gospel. State them as undeniable, irrefutable truths. Let your deep sincerity and positive statements head off objections and overcome arguments before they are raised. Assume that your listener believes you; give them facts they can believe, and in the majority of cases they will.

Simply make it easier for them to believe than not to.

Avoid the pitfalls of long words and small superfluous arguments. Remember that the salesperson, to be effective, must get it across in the quickest, most convincing sort of way. Long words and so-called “clever talking” defeat their very object; they are offensive instead of impressive. And those little, good-for-nothing arguments don’t get the orders. Stick to the big points of your proposition: the points that count – the tried and true order-getters. You know them. Use them.

Whenever you open your mouth to make a presentation forget that you ever made one before, or that you’re ever going to make one again. There is just one person in the world to be sold, and that is the person you are talking to. You can’t sell that person by thinking of the person you sold yesterday or the one you are going to sell this afternoon. The person is before you; concentrate on that one.

Remember, no matter how old your arguments are to you, they ring fresh in that person’s ears. And the same points that sold your proposition last year and the same ones that will sell it next year will sell it this very minute to the person you’re talking to.

Leave no possible questions unanswered in your prospect’s mind. Some people have a tendency verbally to say, “Yes,” without really being convinced, just to be agreeable or avoid argument. Instead of trying to get a mere verbal assent, bend your endeavors toward making a prospect’s mind completely and absolutely convinced of the truth of what you are saying.

In this way, step-by-step, as you go through your presentation you will gain a general approval on every point you make. Then – when you return to the net result of getting the order – your prospect cannot raise a point, and go back and disagree with you.

Presentation Handouts – Three Ways They Can Kill Your Presentation

Every audience expects presentation handouts, and your presentation should include them. But these three common mistakes will make your handouts a liability to your presentation instead of an asset.

1. Handing them out at the wrong time

It’s not always necessary or appropriate to hand out materials at the beginning of your presentation. That’s the usual way it’s done, but it has one major drawback: people will read through the whole set of handouts and you’ll lose their attention as you begin your presentation. It’s very difficult to bring them back, and when they do give you their attention again they probably have some ideas in their heads that you’re not yet ready to present to them. Either way, you’ve lost control.

This is particularly so when the handout is a workbook or even a multi-page document. For example, if you hand out a complete set of financial statements to accountants, they will want to look through them carefully right away. Getting them to focus on what you want to say at any given time is almost impossible.

The solution is to hand out each piece of material at the time you are going to address it in your presentation. Don’t give them the whole financial set; give them the Profit and Loss Statement when you’re going to discuss it, the Balance Sheet when you’re ready for it, and so on with the other pieces. That way, control of the presentation will be in your hands, not those of the audience.

2. Making them simply a copy of your slides

People like to use paper copies of your slides to make their notes, but that carries the same problem as the first mistake. Instead, create your own note pages.

About two-thirds of the page from the left-hand edge of the paper should contain BRIEF statements relating to each topic. They could be extracts from your slides, or summaries of your points. Include as much detail as you think appropriate. Then on the remaining one-third on the right side of the page, leave a column headed “Notes” or “How can I use this?”, depending on the type of presentation.

If you must provide a copy of the slides, do it after your presentation is over.

3. Not having enough information on the handouts

The main purpose of a handout is for future reference, so this is your opportunity to provide as much information as your audience needs or wants, even if you have handed it out one page at a time.

You don’t want them focusing on handouts containing complicated charts, graphs and tables while you are speaking, but such material makes excellent handouts for later study.

Another advantage of detailed handouts is that if someone asks for, say, the complete architectural plans, before you are ready, you can tell them that they will receive the complete set of detailed plans at the end, but for now you’d like to focus on the drawings on the screen. The fact that they know they’ll receive everything at the end gives them the comfort they need to concentrate on your presentation.

Used thoughtlessly or automatically, handouts can kill your presentation; used correctly they can provide another tool to ensure that the audience receives the most value from your presentation.