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Is there a hidden power in the inferiority myth? In its purest form, it’s nothing more than a belief or disbelief that people accept or reject. The illusion exists in its ability to manipulate the thoughts of others for good or bad. Therefore, you should assess whether myths are good or bad, by the way you and others view them. After all, they shape people’s perspectives and opinions.

You’re continuously negotiating in all of your environments. And, as a negotiator, you should use every asset that’s available to enhance your efforts. The inferiority myth is one tool you can use to do that.

The following are ways to use inferiority myths.

• Embolden others to feel good about themselves (e.g., I don’t think you’re inferior to anyone.)

• As a source of neutrality (e.g., I always found everyone in your group/area to be open, honest, and easy to deal with. And I know dealing with you will be the same way.)

• Perpetrate a stereotype that reflects the negative thoughts others have of an individual or group and cast yourself on the opposite side of that paradigm – This says, I respect you. We’re looking at this from the same perspective. I’m on your side (This is the good cop in the good cop, bad cop, scenario.)

• Use to cast others as being inferior to you – Note: it takes a particular mindset to accept this pronouncement. Therefore, you should be mindful of whom you attempt to project this. Some people will perceive such sentiments as being derogatory. And this my insight them to become rigid, which may lead to confrontation or hostilities.

• Use to cast yourself as being inferior to others – While most individuals seek to project strength, to appear in control, there are times when a demur posture can be beneficial. Casting yourself as being inferior can help that façade. Once again, be mindful of whom you project that image. While it will allow you to maintain a better position with some people, it can be to your detriment with others.

• Use to cast your target’s group as being inferior to him (e.g., Why are you with them? You’re so much better than they are.) While this may work to separate individuals in a group from the group, it may backfire (i.e., He’s like my brother. And I’m just like him and proud of it!). So be cautious about with whom you attempt this.

• Project yourself as a victim of perceived inferiority to the person you’re engaged with (e.g., Are you saying that I’m inferior to you? Why would you think that and why would you feel that way?) This can be the prelude to you feigning heightened aggression or agitation. You’d use this strategy with someone respectful of your authority who you want to restrain mentally. If you attempt to implement this with more strident individuals, you run the risk of encouraging them to become obstinate. So, be cautious. You don’t want to inflame anyone’s ire. That can lead to increased tensions.

As in every situation you encounter, you’re negotiating. Thus, as a negotiator, you’re always setting expectations. Some people will attempt to live up to them, while others will strive to live down to them. Hence, you must be sure you set the correct expectation based on the outcome you seek.

To set better expectations based on the inferiority myth, consider the source of power confronting you. If it’s potential trouble, you may suggest that the source’s ability is inferior. If that force is more amenable to follow your commands, indicate that everyone is on the right path (e.g., people that work together create more significant outcomes).

The point is, when employing the inferiority myth, make sure it serves the overall outcome you’re attempting to achieve. Anything less will put your efforts in jeopardy. That will cause unwanted anxiety and stress, which can add to a situation’s decline. Using myths correctly can be a valuable aid, but only if you use them properly. Once you do, you’ll be able to subdue challenges that, in the past, may have gotten out of hand… and everything will be right with the world.

Remember, you’re always negotiating!

Listen to Greg’s podcast at https://anchor.fm/themasternegotiator

After reading this article, what are you thinking? I’d like to know. Reach me at [email protected]

At the end of every year, most retailers would like to bet their sales fortune on Christmas shopping season. Everyone knows that it always will be Christmas boom for online or offline retailing. Yet there’re a lot of great opportunities to make an effective promotion when holiday season comes. In order to attract prospective customers at the critical first impression, appealing presentations is important to presenting your products in the best light possible.

For both online or offline usages, Flash presentation could be an appropriate form. It can be embedded in Web pages, played on Digital Signage and sent as Christmas brochure within business e-mail. As Flash is the ultimate output, we should set up more engaging content to outstand the products.

General Points on Starting a Great Presentation

The objective of product presentation is different depending upon the target audience and the presentation should be adjusted accordingly. It is important to know your audience and why they are interested enough to view your presentation.

Therefore a proper preparation is vital definitely. Before you even start building your presentation, be sure you know the following information:

1. Objective action – At the end of your product presentation you want something to happen;

2. Target audience – Who are you giving the presentation to?

3. Orientation – How much does your audience know of your product and other similar products?

4. Target presenter – What will be the way giving the presentation?

It is helpful to write the above information down before building the product presentation so that you can review it if you get stuck on any given point. You will want to refer to it later to make sure the presentation meets the objective and you will also need it for doing practice runs.

It is important to have a target audience and a target objective when building the initial presentation. Failure to do so can result in a presentation that doesn’t speak to the audience and one that is not focused on their needs.

Outline of Making Proper Product Presentation

The following is a basic outline for a product presentation. Since product presentation is not like other presentations, you will note that it should be simple with emphatic product each slide. It is important to keep your presentation focused on products otherwise your point will be drowned out in too many details.

There’re some general outlines of product presentation:

1. Introduction – This is normally just a title slide where the author introduces its brand with logo or something to impress your image;

2. Agenda – An agenda is optional, but provides you with an opportunity to tell your audience what you are going to cover in your show;

3. Retailer Information – This is a way to establish credibility and to make the audience feel comfortable with your company;

4. Product description – Clearly describe your product in terms that your audience will understand. Actual object images may be used in presentation;

5. Clearly articulated benefits as they relate to your target audience, and the words must be simple;

6. Examples/successes – At this point in the presentation your audience will be glad to see some testimonials and recommendations by others;

7. Closing argument – This is your opportunity for a “call to action”. Ask your audience to move up.

Your Approach to Key Improvements

You can think of adding some additions to enhance your presentation, but there’re still some elements which could be improved. Using more examples, simplify your words, applying easy-to-read fonts and choosing suitable theme styles.

As we use PowerPoint as general presentation tool certainly, generating Flash output could be the last stop to complete your masterpiece. And it also improves your presentation more friendly, because of the popularity and compatibility of Flash Player. Choose an awesome presentation tool to help your business, such as Wondershare PPT2Flash Professional at http://www.sameshow.com/powerpoint-to-flash-pro.html. It’s really worthy to evaluate and it will work as the best partner for any business presentations. The PowerPoint to Flash is the most important part besides appealing content, you must make a good choice.

A great product presentation could be the power for your Christmas boom. Use all effective tools and resources as you can to drive up your Christmas business.