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In my previous article about presenting, I was talking about how we can’t all be at our best every day or every hour.

But if you get your best possible presentation down on paper and then firmly entrench it in the back of your head, you’ll be certain to make a better average presentation than you ever have before. It will also give you confidence during off days.

Now, knowing what you do about your own proposition, if you were in your prospect’s shoes you’d want it, wouldn’t you? Well then your task is simple; you have only to make your prospect feel the same way about it that you do yourself and the order is yours.

And how are you going to do this?

By conveying to your prospect the very things that have made you feel the way you do. You can hardly expect the prospect to view matters the way you do in the first place. If they did, their orders would be coming in through the Internet or the mail.
That’s what you are there for – to make them feel the way you do and arouse their desire.

Fear – Haste – Uncertainty

* Fear is a dangerous four-letter word – an emotional response to impending or imagined danger that is tied to anxiety. They’re all enemies of the successful presentation. Why should you fear? The worst that can happen to you is not to get the order. And you can’t lose anything that you haven’t got.

* Haste, why should you hurry?
You must make your listener understand in order to get the order. You certainly can’t make them understand by rattling off your presentation as if you were paid by the number of words you got out per minute. Listen and record yourself sometime. Are you interesting to listen to? Are you clear and with a voice of different tones?

* Uncertainty?
You can’t be uncertain. You know too much of the merit of what you’re selling to waver one second from the absolute knowledge that you are there to benefit the person you’re talking to.

You’re too strong to let fear, haste, or uncertainty wrecks your plans. Leave them to the weaker ones.

I’ve seen lots of salespeople who the minute they encounter opposition put themselves on the defensive, and take the attitude of trying to prove that they are not liars. They’re predestined to failure. You are the captain of your presentation.

You know what you are going to say. You know how you are going to say it. You know that what you are going to say and the way you say it are going to direct your prospect’s mind to the final point of desire for what you sell.

So let your facts come as gospel. State them as undeniable, irrefutable truths. Let your deep sincerity and positive statements head off objections and overcome arguments before they are raised. Assume that your listener believes you; give them facts they can believe, and in the majority of cases they will.

Simply make it easier for them to believe than not to.

Avoid the pitfalls of long words and small superfluous arguments. Remember that the salesperson, to be effective, must get it across in the quickest, most convincing sort of way. Long words and so-called “clever talking” defeat their very object; they are offensive instead of impressive. And those little, good-for-nothing arguments don’t get the orders. Stick to the big points of your proposition: the points that count – the tried and true order-getters. You know them. Use them.

Whenever you open your mouth to make a presentation forget that you ever made one before, or that you’re ever going to make one again. There is just one person in the world to be sold, and that is the person you are talking to. You can’t sell that person by thinking of the person you sold yesterday or the one you are going to sell this afternoon. The person is before you; concentrate on that one.

Remember, no matter how old your arguments are to you, they ring fresh in that person’s ears. And the same points that sold your proposition last year and the same ones that will sell it next year will sell it this very minute to the person you’re talking to.

Leave no possible questions unanswered in your prospect’s mind. Some people have a tendency verbally to say, “Yes,” without really being convinced, just to be agreeable or avoid argument. Instead of trying to get a mere verbal assent, bend your endeavors toward making a prospect’s mind completely and absolutely convinced of the truth of what you are saying.

In this way, step-by-step, as you go through your presentation you will gain a general approval on every point you make. Then – when you return to the net result of getting the order – your prospect cannot raise a point, and go back and disagree with you.

“Wow! That was a fantastic negotiation! It’s almost like you had him dancing on a string. How did you learn to become such a powerful negotiator?” Those were the admiring sentiments bestowed on a senior member of a negotiation team by his junior.

Do you know how to be more powerful when you negotiate? There are strategies and techniques you can employ to accomplish that goal. Discover how to implement the following strategies in your negotiations and you’ll become more powerful when you negotiate, too.

Pre-Negotiation:

• Planning

In every negotiation, your degree of planning determines your degree of success. In your planning stage, think about the strategies you’ll implement and what might cause them to become altered during the negotiation. Consider how you might challenge the opposing negotiator to make him alter his strategy too; the purpose is to get him off his game plan so that he’ll be more susceptible to following your lead. To do this, compile alternative strategies that allow you the flexibility to adapt to unexpected challenges. That’ll help you prioritize their possibility.

• Practice

It’s stated that practice makes perfect. That’s a half-truth because imperfect practice will only serve to make you more imperfect.

To enhance the possibility that you’ll have a winning negotiation outcome, practice implementing your plan. When possible, practice with individuals that possess skills comparable to the opposing negotiator(s). Attune your attention to things you’d not considered and modify your plan accordingly.

Conflation:

Always be aware of how you arrive at your decisions. In your thought process, don’t conflate disparate situations. If you do, be aware that you’re doing so and why.

By accepting conflated dissimilar information as being valid, you might lend more credence than what’s warranted to the skill level of the other negotiator. That will cause you to negotiate differently than if you’d not assigned him such benefits.

As an example, don’t over inflate your opponent’s skills, just because he’s negotiated multi-million-dollar deals. That doesn’t mean he can out negotiate you in your current situation. Don’t disadvantage yourself by thinking he can.

Mental Agility:

• Mindset

When considering the mindset you’ll adopt for a negotiation, consider the style and type of negotiator you’ll compete against. Consider the demeanor and mindset you’ll adopt to negotiate with that type of negotiator (i.e. soft, middle, hard). In considering the demeanor you’ll adopt, view yourself as being worthy to negotiate with your counterpart and project the image.

• Subconscious

Your subconscious mind speaks. Do you know what it’s saying when it does? Pay close attention to the feelings and intuitions you have during a negotiation. In some cases, those feelings will emerge from subconscious thoughts you’re having. That might stem from micro expressions your sensing (Note: Micro expressions last for less than one second. They’re insights that reveal the unrevealed thoughts of someone.)

Reading Body Language:

When deciphering body language, you must establish a baseline to compare to. You can establish the baseline of the other negotiator by observing gestures he emits in non-stressful environments. Look for gestures that indicate his happiness (i.e. the degree of felicity), sadness (i.e. stooped shoulders, down-turned face), indecisiveness (i.e. hand to forehead, slight erratic movement). If you can’t establish his baseline, due to whatever prevents you from doing so, compare his actions in the negotiation to what’s normal in such situations. Once you establish that baseline, you can use it to compare his future actions/reactions.

In every negotiation, there are advantages to be had. If you know how to enhance those advantages by the strategies you implement, you’ll have a greater chance of a successful negotiation outcome… and everything will be right with the world.

Remember, you’re always negotiating!

Memorable ideas concerning presents for Mum boils down to what Mum needs, and what Mum wants. Mothers are one of the most influential people in anyone’s life, they struggled and endured to carry us to term, gritted their teeth while we took our time emerging from thy womb, and put up with all our shenanigans while raising us. They gave us the gift of life, so the least we could do is give a present which they can cherish for a good long while.

If you’re struggling to find suitable presents, read on to learn two basic paths you may take to effortlessly make Mum smile during her special day.

What Mum Wants!

Giving presents for Mum which she wants will appeal to her emotions. She may have mentioned in passing about a dress she had her eye on in a shopping mall, or a pair of finely crafted earrings which tickled her fancy. Purchasing something which she craves lets her know how much you pay attention to her. She will appreciate the fact that you didn’t simply snatch something out of the discount bin. You made careful note of what she wanted, then you took the time to go out, search for it, and buy that one specific object.

Your Mum deserves what she wants, for she always did her best to give you what you needed, wanted, or deserved. Splurging will probably be the order of the day, but when you see your mother smile upon opening her gift, it will have all been worth it.

What Mum Needs!

Gifting some presents for Mum which she needs will satisfy her ever-present sense of practicality. Mothers, by nature, sweep aside almost anything which does not meet their requirements for fulfilling life’s needs. They are ingrained with the mindset that basic needs must be met at all costs. You’ve witnessed it all your life, now you can continue the tradition by having her own something new, knowing it will be used on a nearly daily basis. A rechargeable sonic toothbrush comes to mind, to ease the stress of dental visits.

To ensure you give something she requires, maybe you could simply ask Mum what is it which she is in need of. Does she need a new pair of prescription reading glasses? Will she be better off with a simple phone which has an easy to operate numerical keypad? How about a set of woolen shawls to ward off many a cold night?

If you plan carefully, you may be able to combine the best of both worlds, and acquire that seemingly unobtainable combination of both a want and a need. She could be thrilled with new, technologically advanced kitchen appliances (nothing like a home-cooked meal with Mom at the helm, right?), or a gift card to her favorite store (she wants something, and you’ve given her the means to obtain it).

Presents for Mum align either towards what she wants, or what she needs, perhaps a little bit of both should you be fortunate enough to combine the two. Though knowing the adoring nature of such beloved people, you present can be anything, as long as it’s given from the heart.