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Memorable ideas concerning presents for Mum boils down to what Mum needs, and what Mum wants. Mothers are one of the most influential people in anyone’s life, they struggled and endured to carry us to term, gritted their teeth while we took our time emerging from thy womb, and put up with all our shenanigans while raising us. They gave us the gift of life, so the least we could do is give a present which they can cherish for a good long while.

If you’re struggling to find suitable presents, read on to learn two basic paths you may take to effortlessly make Mum smile during her special day.

What Mum Wants!

Giving presents for Mum which she wants will appeal to her emotions. She may have mentioned in passing about a dress she had her eye on in a shopping mall, or a pair of finely crafted earrings which tickled her fancy. Purchasing something which she craves lets her know how much you pay attention to her. She will appreciate the fact that you didn’t simply snatch something out of the discount bin. You made careful note of what she wanted, then you took the time to go out, search for it, and buy that one specific object.

Your Mum deserves what she wants, for she always did her best to give you what you needed, wanted, or deserved. Splurging will probably be the order of the day, but when you see your mother smile upon opening her gift, it will have all been worth it.

What Mum Needs!

Gifting some presents for Mum which she needs will satisfy her ever-present sense of practicality. Mothers, by nature, sweep aside almost anything which does not meet their requirements for fulfilling life’s needs. They are ingrained with the mindset that basic needs must be met at all costs. You’ve witnessed it all your life, now you can continue the tradition by having her own something new, knowing it will be used on a nearly daily basis. A rechargeable sonic toothbrush comes to mind, to ease the stress of dental visits.

To ensure you give something she requires, maybe you could simply ask Mum what is it which she is in need of. Does she need a new pair of prescription reading glasses? Will she be better off with a simple phone which has an easy to operate numerical keypad? How about a set of woolen shawls to ward off many a cold night?

If you plan carefully, you may be able to combine the best of both worlds, and acquire that seemingly unobtainable combination of both a want and a need. She could be thrilled with new, technologically advanced kitchen appliances (nothing like a home-cooked meal with Mom at the helm, right?), or a gift card to her favorite store (she wants something, and you’ve given her the means to obtain it).

Presents for Mum align either towards what she wants, or what she needs, perhaps a little bit of both should you be fortunate enough to combine the two. Though knowing the adoring nature of such beloved people, you present can be anything, as long as it’s given from the heart.

Effective Sales Presentation

Giving effective sales presentations can be challenging, but also very rewarding. Mastering this skill can mean the difference between a mediocre career in sales, and that of a sales super star. For non-sales professionals, knowing how to give effective sales presentations can be a huge boon to your career. Although you may not be paid on a commission basis that is tied to the purchase price of a product, or the fee of a service, in many ways, sales presentations are a part of our every day life, whether we know it or not. In other words, we all have to “sell” – whether we are selling our position or viewpoint, our information and expertise, or simply ourselves. Whichever of these may be the case, the better we do that, i.e. the more effective our sales presentation is, the better we are perceived and the more rewarded we will be – on the job, and everywhere else too.

What is an Effective Sales Presentation Anyway?

So what exactly defines an effective sales presentation? Well, frankly, there is no one answer to that question. The only thing that really counts is that you convey your message effectively, without losing the attention of your audience or prospects at any point in the process. In other words, your prospects will “get” your point, and they will not have nodded off or lost interest at any point in the sales presentation. If you can accomplish this much, you are off to a great start, but this is not the complete picture yet either.

Influence V. Information

The point of all sales presentations is to influence your prospects to take a desired action, regardless of whether you want them to literally buy something – or just to “buy-off” on it. So, the art of giving an effective sales presentation should not be thought of as a quest to be the most informative person on the planet about your subject or product. If you take this approach, which more closely resembles a lecture than a sales presentation, there is a good chance that won’t have a positive influence on your prospects, and likely the abundance of information you rain down on them will fall on ears deafened by boredom.

So, rather than putting a huge effort into “sounding smart”, think about how to make your presentation interesting, and convey how your product or subject can solve a problem for your prospects. In other words, what’s in it for them? What are the benefits (not just the features) and how can you convey those benefits succinctly, and therefore, effectively?

A Picture is Worth a Thousand Words

As cliché as this expression may be, it is true. The consensus more and more each day among those who study learning and communication, is the notion that people think in images, not words. The ancient languages of the world were generally pictograms, and the concept of logic conveyed through syntax was a relatively late, and some may argue counter-intuitive, development in the evolution of written language.

As such, people are much more responsive to thought provoking, relevant images than we are towards a “sea of text”, whether it’s being projected on a screen in the conference room, or presented on a web page. If you have the choice between showing and telling, choose to show. You will create much more effective sales presentations with this in mind.

Pull, Don’t Push…

Many salespeople are trained, or somehow programmed, that they have to push in order to get results. The problem with that is, no one likes a pushy sales person, no matter how great the product or service may be. Being pushy usually just equates to pushing your prospects away, literally.

To create an effective sales presentation, focus on solving a problem or providing a benefit for your prospects. Illustrate how your solution does this, and even better, provide good, useful information in your sales presentation. In doing so, you will build immediate credibility and trust, and with any luck, your prospects will also like you. These qualities are all very powerful ingredients in creating effective sales presentations that inspire action on the part of your prospects.

An Experience is Worth a Thousand Pictures

One of the surest ways to make your message stick and have a lasting influence on your prospects is to engage them directly during your sales presentation. In other words, pull them into your presentation, so that they are taking an active role in the process, instead of pushing the presentation on them. If it is possible, allow your prospects to experience a product, rather than just passively observing while you “demonstrate” it.

If you are doing a sales presentation on Italian glass tile, put samples in your prospects hands. If it is vacuums, turn a machine on and let the prospect try it out. This is much more interesting, and takes the old concept of “show and tell” to a whole new level in creating dynamic, memorable, effective sales presentations.

In my previous article about presenting, I was talking about how we can’t all be at our best every day or every hour.

But if you get your best possible presentation down on paper and then firmly entrench it in the back of your head, you’ll be certain to make a better average presentation than you ever have before. It will also give you confidence during off days.

Now, knowing what you do about your own proposition, if you were in your prospect’s shoes you’d want it, wouldn’t you? Well then your task is simple; you have only to make your prospect feel the same way about it that you do yourself and the order is yours.

And how are you going to do this?

By conveying to your prospect the very things that have made you feel the way you do. You can hardly expect the prospect to view matters the way you do in the first place. If they did, their orders would be coming in through the Internet or the mail.
That’s what you are there for – to make them feel the way you do and arouse their desire.

Fear – Haste – Uncertainty

* Fear is a dangerous four-letter word – an emotional response to impending or imagined danger that is tied to anxiety. They’re all enemies of the successful presentation. Why should you fear? The worst that can happen to you is not to get the order. And you can’t lose anything that you haven’t got.

* Haste, why should you hurry?
You must make your listener understand in order to get the order. You certainly can’t make them understand by rattling off your presentation as if you were paid by the number of words you got out per minute. Listen and record yourself sometime. Are you interesting to listen to? Are you clear and with a voice of different tones?

* Uncertainty?
You can’t be uncertain. You know too much of the merit of what you’re selling to waver one second from the absolute knowledge that you are there to benefit the person you’re talking to.

You’re too strong to let fear, haste, or uncertainty wrecks your plans. Leave them to the weaker ones.

I’ve seen lots of salespeople who the minute they encounter opposition put themselves on the defensive, and take the attitude of trying to prove that they are not liars. They’re predestined to failure. You are the captain of your presentation.

You know what you are going to say. You know how you are going to say it. You know that what you are going to say and the way you say it are going to direct your prospect’s mind to the final point of desire for what you sell.

So let your facts come as gospel. State them as undeniable, irrefutable truths. Let your deep sincerity and positive statements head off objections and overcome arguments before they are raised. Assume that your listener believes you; give them facts they can believe, and in the majority of cases they will.

Simply make it easier for them to believe than not to.

Avoid the pitfalls of long words and small superfluous arguments. Remember that the salesperson, to be effective, must get it across in the quickest, most convincing sort of way. Long words and so-called “clever talking” defeat their very object; they are offensive instead of impressive. And those little, good-for-nothing arguments don’t get the orders. Stick to the big points of your proposition: the points that count – the tried and true order-getters. You know them. Use them.

Whenever you open your mouth to make a presentation forget that you ever made one before, or that you’re ever going to make one again. There is just one person in the world to be sold, and that is the person you are talking to. You can’t sell that person by thinking of the person you sold yesterday or the one you are going to sell this afternoon. The person is before you; concentrate on that one.

Remember, no matter how old your arguments are to you, they ring fresh in that person’s ears. And the same points that sold your proposition last year and the same ones that will sell it next year will sell it this very minute to the person you’re talking to.

Leave no possible questions unanswered in your prospect’s mind. Some people have a tendency verbally to say, “Yes,” without really being convinced, just to be agreeable or avoid argument. Instead of trying to get a mere verbal assent, bend your endeavors toward making a prospect’s mind completely and absolutely convinced of the truth of what you are saying.

In this way, step-by-step, as you go through your presentation you will gain a general approval on every point you make. Then – when you return to the net result of getting the order – your prospect cannot raise a point, and go back and disagree with you.