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Effective Sales Presentation

Giving effective sales presentations can be challenging, but also very rewarding. Mastering this skill can mean the difference between a mediocre career in sales, and that of a sales super star. For non-sales professionals, knowing how to give effective sales presentations can be a huge boon to your career. Although you may not be paid on a commission basis that is tied to the purchase price of a product, or the fee of a service, in many ways, sales presentations are a part of our every day life, whether we know it or not. In other words, we all have to “sell” – whether we are selling our position or viewpoint, our information and expertise, or simply ourselves. Whichever of these may be the case, the better we do that, i.e. the more effective our sales presentation is, the better we are perceived and the more rewarded we will be – on the job, and everywhere else too.

What is an Effective Sales Presentation Anyway?

So what exactly defines an effective sales presentation? Well, frankly, there is no one answer to that question. The only thing that really counts is that you convey your message effectively, without losing the attention of your audience or prospects at any point in the process. In other words, your prospects will “get” your point, and they will not have nodded off or lost interest at any point in the sales presentation. If you can accomplish this much, you are off to a great start, but this is not the complete picture yet either.

Influence V. Information

The point of all sales presentations is to influence your prospects to take a desired action, regardless of whether you want them to literally buy something – or just to “buy-off” on it. So, the art of giving an effective sales presentation should not be thought of as a quest to be the most informative person on the planet about your subject or product. If you take this approach, which more closely resembles a lecture than a sales presentation, there is a good chance that won’t have a positive influence on your prospects, and likely the abundance of information you rain down on them will fall on ears deafened by boredom.

So, rather than putting a huge effort into “sounding smart”, think about how to make your presentation interesting, and convey how your product or subject can solve a problem for your prospects. In other words, what’s in it for them? What are the benefits (not just the features) and how can you convey those benefits succinctly, and therefore, effectively?

A Picture is Worth a Thousand Words

As cliché as this expression may be, it is true. The consensus more and more each day among those who study learning and communication, is the notion that people think in images, not words. The ancient languages of the world were generally pictograms, and the concept of logic conveyed through syntax was a relatively late, and some may argue counter-intuitive, development in the evolution of written language.

As such, people are much more responsive to thought provoking, relevant images than we are towards a “sea of text”, whether it’s being projected on a screen in the conference room, or presented on a web page. If you have the choice between showing and telling, choose to show. You will create much more effective sales presentations with this in mind.

Pull, Don’t Push…

Many salespeople are trained, or somehow programmed, that they have to push in order to get results. The problem with that is, no one likes a pushy sales person, no matter how great the product or service may be. Being pushy usually just equates to pushing your prospects away, literally.

To create an effective sales presentation, focus on solving a problem or providing a benefit for your prospects. Illustrate how your solution does this, and even better, provide good, useful information in your sales presentation. In doing so, you will build immediate credibility and trust, and with any luck, your prospects will also like you. These qualities are all very powerful ingredients in creating effective sales presentations that inspire action on the part of your prospects.

An Experience is Worth a Thousand Pictures

One of the surest ways to make your message stick and have a lasting influence on your prospects is to engage them directly during your sales presentation. In other words, pull them into your presentation, so that they are taking an active role in the process, instead of pushing the presentation on them. If it is possible, allow your prospects to experience a product, rather than just passively observing while you “demonstrate” it.

If you are doing a sales presentation on Italian glass tile, put samples in your prospects hands. If it is vacuums, turn a machine on and let the prospect try it out. This is much more interesting, and takes the old concept of “show and tell” to a whole new level in creating dynamic, memorable, effective sales presentations.

Anyone aspiring to work in an executive capacity must to have refined presentation skills, unless of course you are the President of the United States – sorry George. However, few people are naturally eloquent speakers. Public speaking is difficult for most, but with a little help, you can polish your skills and impress even the most critical audiences. Use the following ideas to diminish your anxiety and improve your presentations.

1. Take a class. This may seem like a obvious solution, but you would be surprised how many people never think of enrolling in a public speaking class. Ask your employer if they will offer one through their training department or bring in an outside program. If they aren’t receptive to the idea, check out your local college as most offer refresher classes.

2. Join an organization dedicated to improving your public speaking skills. Not only do you have a safe environment to practice, but you get objective feedback on your presentations so you know where you need to improve.

3. Practice, practice, and then practice a little more. If you have a speech to deliver, you should know it start to finish. Practice until you are comfortable with the material and it just rolls off your tongue.

4. Video tape your practice sessions. Most people hate to see themselves on TV, so that makes this especially difficult – but extremely effective. If you are serious about mastering public speaking, you need to see yourself as others see you. Watching yourself deliver a speech will help you determine your strengths and show you where you still need improvement. You’ll also get an opportunity to see that you’re probably not as bad as you think!

5. Select topics that you are knowledgeable or passionate about. It’s much easier to be engaging and comfortable when speaking about something you are experience in or have a lot of energy around. Stick to your strengths and you’ll quickly build your confidence.

6. Speak at every opportunity. Speaking is like exercising a muscle, the more you use it, the better developed it becomes. So raise your hand the next time an opportunity arises – in all likelihood, you’ll be the only one.

7. Relax and remember that people came to see YOU. Chances are good that you are way more critical of yourself than anyone else. So take a deep breath and remember that you have something the audience wants – information – because that is where they are going to focus most of their attention.

Creative birthday presents can be great for your loved ones and friends. These kinds of presents would really tickle the recipients as they appreciate it. However, what ideas are best to produce these kinds of present? Read more of this article and learn.

Birthdays are considered to be the most special occasion in our lives since it marks the milestones of our age. During this time, we always mesmerized the past year that gone through in our life. And as we mesmerized all the events and memories that have happened, it’s quite sweet and overwhelming to receive creative birthday presents. Nowadays, there are so many options that we choose in giving birthday presents to someone. Despite the many options available both from online and local stores, we always want the best, unique and creative birthday presents that we can give. Because in this way, we make the person feel special on his or her special day

Giving personalized and creative birthday presents is a great idea if you want to make the recipient feel extra special. Aside from the personal touch, this idea is very practical as well. Some of the personalized birthday presents that you can give can be luxurious engraved and perfumed soaps, candy bars, wine or beer bottle with the name of the recipient printed on the label, a set of personalized wine mugs or glasses, jewelry, tote bags, ornaments, pottery and many more

Food hampers are also great as creative birthday presents. It can be filled with the favorite food flavors of the recipient. The fillers can be something chocolaty, spicy, savory and piquant. The hampers can also be designed in accordance to the age of the recipient. Aside from food flavors, the hampers can be filled with other kinds of goodies, tiny satin bows, tinsels and other related stuffs that will make it look merrier. If the recipient is your best friend or buddy, you can fill the hamper with some music CDs, scrap books, photographs, videos, favorite books and many more that will bring back your shared moments and memories together as friends. There’s no greater gift in this world like cherished and treasured friendship. On the hamper, you can label it as “love forever hamper”.

Handmade gifts are also great as creative birthday presents since it has that personal touch and labor on it. If you are someone who is very skillful when it comes to craft making then this is the best time to make someone happy with your beautiful and unique craft works. Handmade jewelries would best with the use of various beads and metal or plastic wires, you can create bracelets, brooch, earrings, and necklace from it.

Any versions of miniature of art works are also great for creative birthday presents. Samples of these works may include replicas of statues, monuments, and famous paintings.