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In every business meeting, you will meet different groups of people who could be your future clients. On behalf of your company, you have to introduce your company background and portfolio before introducing products to your future clients. Therefore, you will distribute your business card which it contains all particulars as mentioned earlier. Interestingly, you can use this approach in your Powerpoint presentations.

Please do not misunderstand that you copy-and-paste your card into your slides which is totally absurd doing it. In the beginning of the business meeting, show your audiences what your company is currently offering – for example if you are working in a legal firm, then you display the types of legal services that are available for your clients. Certainly, based on the display, you need to include your company name and motto.

When it comes to create this particular slide, it is indeed simple as it requires basic slide layout. It can be either classical black-or-white or colorful slide layout. It is based on your company portfolio. For example, it is indeed dull when you use classic black-and-white layout for entertainment-related companies. Classic black-and-white approach is more suitable for elegant and formal-looking companies.

A good introduction whether it is based on your speech or your slide display, both of it is extremely important in every opening of the business meeting. If you are able to make a good introduction display, you will be able to start being permissive in promoting your company products and services. Finally, your Powerpoint presentations with the ‘business card’ introduction able to minimize your time on introduction so you can allocate more time in the company product promotion.

Introduction

What do you think of these slides?

A slide with picture of sunset at a beach with various rocks strewn around and the words – ‘It is the right time to launch our new software’?…

• …or another slide with waves breaking against the shore talking about how unemployment rates are decreasing in the country?
• Won’t it feel beautiful?
• Won’t such poetic pictures take you to you a whole new world?
• Won’t you feel so absorbed by these images that you find it difficult to take your eyes off the slides?

That is exactly my point. Those are the very reasons why these ‘Zen’ slides will kill your marketing presentations.

What is the real issue?

When you project these slides to your customers, what kind of questions can you imagine popping up in their head? Here is my guess:

• “Is that sunrise or sunset? Those rocks look like bar graph. Wow!”
• “How are those rocks balancing so well? How are they connected to our software? Is he subtly hinting at modular development of software by using that image?”
• “Hey! This reminds of my trip to Mauritius. I really loved that vacation. I haven’t called Sandy for a long time. Let me note that in my diary.”

As you can see, none of these questions are going to help them make a meaningful purchase decision. The amusement you see in your audience eyes is not because of the strength of your argument, but because of the beauty of those ‘Zen’ pictures.

Stop killing your chances of winning a deal, by using such pointless but beautiful pictures on your slides.

Instead, create slides that will make your audience ask questions like…

• “What kind of new opportunities have emerged in the market, to support the product launch?”
• “How will this software solve the issues which we currently face?”
• “How does this software compare to the competition? Why should I choose this software over any other?”

These questions when answered will help your customers make a purchase decision.

I am not against using full bleed images in presentation slides. But, you need to be sure that the pictures add clarity to your message – in an obvious way. When your audience has to ‘think’ for two minutes about the second level meaning of the images you use – stop.

When you feel that the images will divert your audience’s attention – save them for your son’s school project.

Remember! In your marketing presentation, YOU are the hero. Your slides are your support. Don’t let your slides dominate YOU for any reason.

Happy selling!

Keynote is easily one of the strongest presentations apps. We find Keynote provides the most “wow” of the 3 programs in the iWork suite as Keynote is one that truly shows off the visual capabilities of the iPad.

Basic Features

Keynote can create dazzling presentations with animated transitions and graphics on your iPad. If you plan on using Keynote with any frequency, you should look into buying a keyboard for your iPad to work effectively. Keynote is very intuitive to work with and allows you to create presentations that display photos, graphics, and bullet pointed text. Just remember with the iPad version of Keynote you are limited to what files and formats the iPad display.

Templates – Currently Keynote comes with 12 standard templates that cover most types of presentations from display sales and financial data for businesses to school presentations. When selecting a template, you will be prompted to insert pictures and fill out texts. The interface is very intuitive and user friendly and you just follow the instructions to create the basic presentation.

Slide Transitions – You have a choice of slide transitions: flip, dissolve, pop, twirl, spin, zoom, and many more. You are not limited to one type of transition for a presentation as you can choose from the menu of transitions from one slide to the next.

Style Text – When creating or editing a presentation, you can change the text style as you wish. To change the text style, just tap a text block to select it. Tap the Style text “icon to get to the “Style, Text, and Arrange” tabs. The Style text icon is the located in the upper right hand corner of Keynote. It’s the farthest left icon in the upper right hand corner that looks like a lowercase “I” within a white circle. After you select the style text icon a pop-up box with appear allowing you to change the style, text, and arrangement of the highlighted text.

Images and Graphics – The next icon to the right of the Style Text icon allows you insert media, tables, charts, and shapes. This icon looks like a mountain range in a picture frame. This icon allows you format and add photos as well as other graphics including tables and charts in your presentation.

Animated Transitions – Right after the “images and graphics” icon is the animated transitions icon. This icon looks like 2 diamonds. To add animated transitions, on the left hand side tap any thumbnail slide in your presentation. A “none” box will appear next to that slide. Tap the “none” box. This bring up the “Transitions” pop up box. Simply go through the list of transitions and choose whichever you wish. Tap the “Options” tab in the transition box to edit the length and time of the transition. This will allow you to create self running Keynote presentations and decide how long the viewer watches each slide.

Change settings – To change the settings tap the “Tools” Menu. This icon looks like a wrench. From this tool you can print, adjust settings, use the search tool, and get help. In addition you can add notes for the presenter by tapping “Presenter Notes.” Under “Settings,” you can spell check your presentation as well as select the edge guides and slide numbers.

Playing a presentation – The play icon is the normal triangle shape icon we are all use to seeing. Once you start to play your Keynote presentation, tap or swipe the slide to go onto the next slide. If you want the presentation to run automatically without tapping a slide after pressing the play icon, set your transitions to advance automatically.

Adding a New Slide – Tap the “+” icon in the bottom left hand corner to add a new slide. A pop up box will appear allowing you to choose the format of the Slide. Among the selections you can choose a Title page, blank page, partially formatted text page, etc.